Walliams and Friend

Walliams and Friend

Walliams and Friend is a British sketch show that is on BBC One.

Audience

Who commissioned the programme?
Walliams and Friend  commissioned by Shane Allen and Gregor Sharp for the BBC and is being made by King Bert Productions.

Who produced it?
The show is being produced by Sarah Fraser for King Bert and directed by Matt Lipsey.

The target audience:
The target audience for Walliams and Friend is teenagers and adults. Due to the adult humor in the sketch show, it is not something kids would watch. The humor contained in the show can be quite sexual sometimes and so it appeals to a much older audience. Also, each sketch show has a new comedian in it, and some of these comedians were extremely popular in the 90's which the older audience will remember, attracting them to watch the show. 

What time and channel is it on?
Walliams and Friend is on at 9:30pm on BBC One. It is on at this time because after 9pm in the UK, strong language and adult humor can be shown on television. As we know, Walliams and Friend uses a lot of adult humor and so the audience is much older as children would have gone to bed. By putting it on BBC One, a mainstream channel, the show is available to anyone and it can reach out to a much broader audience than if it was on a channel only available to people who have paid for it.

Is it on after the Watershed?
Walliams and Friend is on after the Watershed as it uses more adult and inappropriate language. Children would have gone to bed by 9:30 and so the show is able to air on the BBC to an older audience.

Audience Demographic Categories